︎︎
DONG SIK JEON (PAUL JEON)

DESIGN
WORKS
2019 –
PRSENT


BIOGRAPHY
I am a South Korean native currently residing in San Francisco, employed as a graphic designer. My professional expertise spans a wide range of design disciplines, including brand design, editorial design, motion graphics, and package design. As a graphic designer, I am fueled by a desire to effectively communicate my creative vision, drawing inspiration from various domains such as art, music, fashion, product design, science, technology and others. My previous professional experience in South Korea also includes freelance photography work, enriching my visual sensibilities and contributing to my overall creative acumen.
EXPERIENCE
I have been working for a graphic design studio. During my tenure, I engaged in a diverse array of projects, collaborating with a broad spectrum of clients that ranged from start-ups to esteemed local and global brands, including renowned entities such as Apple, Visa, and Slack Funds. My works garnered recognition, resulting in features on design press release websites like It’s Nice That and PRINT Magazine. Furthermore, my work achieved the distinction of being published in a design book by Sandu Publishing. I also contributed to the studio’s portfolio by applying my photographic skills to capture high-quality case study photographs.



All Design Projects



01.

GOBI CASHMERE

CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2024
Gobi is a 100% Mongolian cashmere brand, combining centuries-old craftsmanship with modern manufacturing expertise and styles designed for comfort and longevity. From working closely with local herders to manufacturing exclusively at their one facility in Ulaanbaatar, every garment is sustainably produced in Mongolia, by Mongolians. Established over 40 years ago, and the largest cashmere company in Mongolia they wanted to reposition themselves, and appeal more to the US, european and global marketplace as a leader within the cashmere and fashion industry.


02.

ULTRADERP

CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2024
Ultraderp is equal parts high performance and big dumb smiles — just like most of the dogs you’ll find running around on trails. Ultra as in ultralight, ultrafast, or ultra marathon. Derp as in that face dogs make when they don’t know what’s happening but aren’t about to let that get in the way of a good time. Ultraderp is an ultralight, packable dog leash that weighs as much as a single AA battery. It can be worn on the dog’s collar and deployed whenever needed simply by pulling the pink tongue ‘U.’ Ultraderp excels in situations like running and hiking when you only need a leash sometimes. Because it’s so lightweight, it’s also great for walks, parks, breweries, and anywhere else you might find yourself with your pup.


03.

STERN GROVE FEST

CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2023
Founded in 1938, Stern Grove is the oldest music festival in San Francisco. Located in the heart of city in a gorgeous eucalyptus grove, Stern Grove Festival offers FREE concerts featuring world-renowned artists from a wide range of genres, for 10 Sundays throughout the summer. They approached Mucho for a brand refresh that could help appeal to a younger audience, would be flexible enough to work with any genre of music and to establish the festival as a world-class event.


04.

OSTRO

CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2023
Ostro is a life science software company helping consumers and healthcare providers navigate a complex healthcare system. They use software to help to guide healthcare providers and consumers to find the right treatment. Drawing inspiration from Meccano, an inventive childhood construction set, the concept of connections and links can be uniquely brought to life. The connection points represent all the connection points that Ostro acts as within the healthcare navigation journey.


05.

BREWBIRD

CATEGORY: BRANDING, PACKAGING / CREDIT: MUCHO / YEAR: 2022
BrewBird is at the forefront of the drip coffee and technology industry. Having designed the world’s most technologically advanced coffee brewing platform to create a magical experience, using whole beans in compostable pods, BrewBird ensures you get the freshest cup of coffee ground-to-order with a touch of a button. Their partnership with the best roasters in the world enables them to deliver drip coffee to your door right after it’s roasted and brew it to their exact specifications.


Thank You For Visiting :)