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DONG SIK JEON (PAUL JEON)
DESIGN
WORKS
2019 –
PRSENT
BIOGRAPHY
I am a South Korean native currently residing in San Francisco, employed as a graphic designer. My professional expertise spans a wide range of design disciplines, including brand design, editorial design, motion graphics, and package design. As a graphic designer, I am fueled by a desire to effectively communicate my creative vision, drawing inspiration from various domains such as art, music, fashion, product design, science, technology and others. My previous professional experience in South Korea also includes freelance photography work, enriching my visual sensibilities and contributing to my overall creative acumen.EXPERIENCE
I have been working for a graphic design studio. During my tenure, I engaged in a diverse array of projects, collaborating with a broad spectrum of clients that ranged from start-ups to esteemed local and global brands, including renowned entities such as Apple, Visa, and Slack Funds. My works garnered recognition, resulting in features on design press release websites like It’s Nice That and PRINT Magazine. Furthermore, my work achieved the distinction of being published in a design book by Sandu Publishing. I also contributed to the studio’s portfolio by applying my photographic skills to capture high-quality case study photographs.All Design Projects
01.
VISA
CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2022

















Mucho, in collaboration with Visa, was tasked with creating a new brand identity system to change this paradigm — to re-position Visa as the network that enables the movement of a transaction from point A to point B, whether it’s person-to-person between friends, cross-border remittance payments for family members living abroad, or real-time payments for hourly workers in the gig economy.
02.
OVERMOON
CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2022










Overmoon is a start-up offering a growing collection of family-oriented vacation rentals, owned and run by them. This means every Overmoon getaway has all the comforts of home, with the joy (and reliability) of your favorite hotel. The name Overmoon, created with A Hundred Monkeys, is inspired by the informal British phase ‘over the moon’. The symbol is a crescent moon flipped over to become a smile, hinting at the joys of a stay with Overmoon.
03.
BREWBIRD
CATEGORY: BRANDING, PACKAGING / CREDIT: MUCHO /
YEAR: 2022
















BrewBird is at the forefront of the drip coffee and technology industry. Having designed the world’s most technologically advanced coffee brewing platform to create a magical experience, using whole beans in compostable pods, BrewBird ensures you get the freshest cup of coffee ground-to-order with a touch of a button. Their partnership with the best roasters in the world enables them to deliver drip coffee to your door right after it’s roasted and brew it to their exact specifications.
04.
ENCODIA
CATEGORY: BRANDING / CREDIT: MUCHO / YEAR: 2023













Encodia is a biotech company looking to change the world. Their groundbreaking technology reverse translates proteins into DNA so that they can be read more easily by scientists. This technology allows scientists to be able to scale their research more easily to impact the most challenging diseases. Mucho created a new logo for Encodia that combines the graphic structure of a DNA strand and the letter E, reminiscent of a puzzle. A supporting graphic language was developed inspired by M.C. Escher’s graphic drawings of impossible puzzles and scenarios.
05.
OSTRO
CATEGORY: BRANDING / CREDIT: MUCHO /
YEAR: 2023












Ostro is a life science software company helping consumers and healthcare providers navigate a complex healthcare system. They use software to help to guide healthcare providers and consumers to find the right treatment. Drawing inspiration from Meccano, an inventive childhood construction set, the concept of connections and links can be uniquely brought to life. The connection points represent all the connection points that Ostro acts as within the healthcare navigation journey.