09.

ELITE 24

CATEGORY: BRANDING / CREDIT: JAE JEON, PAUL JEON / YEAR: 2020
Since the Elite 24’s inception in 2006, many of the world’s finest high school players have participated in the nation’s premier summer showcase, including three No. 1 picks in the NBA Draft (John Wall, Kyrie Irving, Anthony Bennett). The concept was inspired by sports trading cards that introduce each team players and their strengths. Typography synchronized with the player’s movement and digital experience deliver liveliness and dynamic motion.

VIDEO CREDIT: SLAM and HoopDiamond
PHOTO CREDIT: Hans Gutknecht and Jon Lopezg


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