Founded in 1938, Stern Grove is the oldest music festival in San Francisco. Located in the heart of city in a gorgeous eucalyptus grove, Stern Grove Festival offers FREE concerts featuring world-renowned artists from a wide range of genres, for 10 Sundays throughout the summer. They approached Mucho for a brand refresh that could help appeal to a younger audience, would be flexible enough to work with any genre of music and to establish the festival as a world-class event.